Big Data: What is it, Why Does it Matter?

We love talking about Big Data because that’s what we do:  all day every day.  we’re pretty much the nerd super heroes of the wireless billing world.

What is Big Data, you say?  Wikipedia says Big Data is a term for Data Sets that are so large or complex that traditional data processing applications are inadequate.  And does this apply to Wireless bills, you ask? (do you really need to ask that – have you looked at your bill recently?)  Indeed it does.  Let’s look at how we at BPI view and use Big Data.

Billing data provides lots and lots and LOTs of billing data to review, analyze and act on (as you can see from the dude above getting pummeled by all the data).  If you are not sure how many choices one has regarding wireless, visit our recent blog on the gargantuan options here.

Here’s a few tips on how to use Wireless Big Data to your benefit:

1. Data needs to be taken from the unorganized, unprioritized raw form into some more structured and manageable format. This can be done by putting raw data into table and/or database formats.  You can do this on your own, but we at BPI have patented software and methodology to put the data into an easy format for analysis.
2. Next you need to analyze the data: sort what is meaningful from the extra noise and get some valuable trends to create efficiencies in your organization.  An example of this would be to identify all the users who have more than one device:  do they need several devices or is one at the bottom of a swimming pool sucking up resources while not being used?
3. Finally, you’ll want to turn these trends into either increased productivity or decreased cost. What are those users who have more than one device costing you?  Do they need all those devices or can they be consolidated into one device? (thereby saving you money).  Can you have a shared pool of devices for specific use only when the need arises?

Wikipedia concludes its Big Data Definition by stating:  Additionally, Accuracy in Big Data may lead to more confident decision making, and better decisions can result in greater operational efficiency, cost reduction and reduced risk.

In other words, once the data is in a manageable format to identify trends, these are the kinds of results you can expect:

This is why we love Big Data so much:  it provide BIG RETURNS!

Also, if you have questions about saving your company money through the auditing, optimizing, or managing of wireless services, please click here to contact The Bill Police.

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