This is it. The zenith, the Big Kahuna, the Game of the Year for all the marbles….the Superbowl. And what better time to engage in a little cool geek trivia?
If there become a lull in your Superbowl party, you can entertain your friends and fellow sport and Smartphone geeks with your vast knowledge of Technology and Sports. You can even challenge your fellow party goers with a “beverage of your choice” game to determine the Wise Savant who knows the most about Techy Sports. Go ahead, the fun’s on us this year.
Let’s start with the History Category:
- When was the first Superbowl played? January 15, 1967
- 2 gulper: Who played in it and who won? The Packers beat the Kansas City Chiefs (then of the American Football League)
- Score? 35 to 10
- How many Smartphones were simulcasting? That’s right: none.
Recently, smartphones continued to add to the viewer potential by the second and third screens catering to more social participants. So, the next category answers are based on a survey to 1082 consumers. Their top answers are on the board (survey conducted by Salesforce Research). This is for double points.
- What percent of viewers will watch with a multi-device experience? (sounds dicey and can give answer with plus or minus 5 percentage points: 73% plan to use at least 2 devices.
- How many viewers will watch on Smartphone vs how many will watch on TV? (82% will watch on Smartphones and 84% will watch on TV.
- What is the average age of Superbowl Smartphone user? (a range answer is acceptable): the 18-24 age range, 89% plan to use a Smartphone during the game, BUT, 86% will still use a TV. That is only 3% of 18-24 years olds will watch only with a smartphone (that makes me feel better and not quite so old).
Social Media Method Category
- What is Superbowl Social Media method of choice? Facebook
- What are the specific percentages for each social Media? (extra beverage points!) (graphic courtesy of Post Planner)
- According to NBC, last year on both Facebook and Twitter, the most-social event from Super Bowl 50 wasn’t from the game itself: it was during the halftime show featuring Coldplay, Beyonce and Bruno Mars sharing the stage.
Males vs Females Category
- Who is more likely to use Facebook: males or females? Females
- By what margin? Females are 1.3 times more likely than males to use FB (72% to 58% respectively)
- Who will use Twitter more? Men
- By what margin? Males will use Twitter 19% of the time while females will use Twitter 21%
- According to Sports Illustrated Wire, how many adults say Advertisements are the most important part of the Superbowl? 17.7% (!)
- How much does a Superbowl Ad cost? Between $5 and $5.5 Million for a 30 second ad in 2017. (BTW, 90% of commercial slots were sold before the Patriots and Falcons had been finalized as the 2 teams). That is $166,666 per second, yikes!
- How much did a Superbowl ad cost for the first Superbowl in 1967? $42,000
- How much does a Superbowl Ad really cost? Michelle Castillo of CSNBC states, “That price doesn’t include the cost of actually creating the ad, the publicity around the ad, and other aspects necessary to create a successful Super Bowl ad campaign [this is where Smartphones come in — social media strategies]. In total, one source said a full big game campaign can cost more than $30 million.” yikes.
- How much did a Cubs/Indians World Series ad cost? $500,000
- How much does an Oscars Ad Cost? $2 Million
- How many people are reached with Superbowl ads? Last year 114 million viewers
- How many according to CNBC, how many people say they |”agree” or strongly agree that they enjoy Super Bowl ads: 97%. (!)
- Is it worth it? A 2014 study from Communicus suggests that it generally does not. The company found that 80% of Super Bowl ads do not increase sales.
So, however you choose to encourage folks to imbibe and have fun during the Superbowl, know that we are behind you, providing data to make life more meaningful and fun!
…….Still protecting your Wireless Rights………………….